WHAT IS CONTENT MARKETING?
Content marketing is significant in online brand awareness. Contents written as blogs, online news, online guides and downloadable e-books help in building online reputation and drive traffic on websites.
There is one rule to become successful in content marketing and that is, all contents must be original and not plagiarised. The oxford definition of plagiarism is: The practice of taking someone else’s work or ideas and passing them off as one’s own. In the digital marketing world, plagiarism means using contents and images that are already uploaded in other websites and using them as your own without attributions. Online plagiarism doesn’t only apply to copying other’s work, but also using your own content over and over.
There is more to content than meets the eye when it comes to digital marketing. Search engines use codes and send off bots from website to website globally. These bots are online enforcers crawling in the backbone of your website and going through every bit of content (images, blogs, contacts, site traffic, interactions, visitors behavior, etc.) ensuring that the website is optimised for search engine ranking.
We all have heard of Search Engine Optimisation, but how does it affect your website? Unless you are aware of the URL of every website you visit, browsers wouldn’t really do much for you. We use Google, Bing, Yahoo- to name a few- when searching for things in the internet. These search engines ensure that all searches are relevant to keywords that you put into their search bars.
There are enforcers that check on the website contents for relevant keywords. This prompts the search engines to provide list of websites that were referenced on what you are searching. As they are implementing the order in the digital world, they also punish websites that do not follow the rules. See, when crawlers identify plagiarised contents within your website, they hide you from the searchers or put your site on a low rank. This makes your website performance suffer by not getting enough traffic. Not getting enough traffic pushes you deeper into the search engine pages. Not ranking high on search engines make your business look weak online.
What can you do to keep your website on top? Here are a few tips:
1. Strategise Your Content Marketing
Plan how you will connect to your audience. Content Marketing consists of blogs, articles, news, images and videos. Create a calendar and make sure you adhere to it so that search engines know that your website is always up to date.
2. Produce Relevant and Original Content
The best change you can do to your website it to make sure all contents are updated. Make your website an authority by producing contents that are original and interesting to your target market. Whether it is a video or an image, the key to its success is to make sure that your contents are rich in keywords and meta data that will be easily filed by the search engines.
There are two types of contents that are recommended, these are:
2.1 Original or Rewritten Content
Original contents are articles that are written only for your website. These are articles that cannot be found on any other website. These are the most relevant contents on your site because these are what the crawlers are looking for – original and fresh.
Rewritten contents are articles that have already existed on other websites. To make it owned by you, you must rewrite them into a zero-plagiarism article. It’s like using other’s content as a reference and recreating a new content of your own.
2.2 Repurposed Content
These are previously written contents that can be repurposed into different platforms such as downloadable eBooks, videos or images. If you have a gallery of old contents, you can transform them into infographics and re-upload them to your site as new content.
3. Drive Traffic to your Website through Social Media
Social Media Marketing is another way to promote your website. Referencing all posts to your website builds a link and promotes exclusivity of viewers going to your site.
PS: While it is easy to just upload contents found on other websites to your social media page, the downside of it is that any clicks that you get on that particular post sends your audience outside of your website. Good for social media engagement but not for SEO.
4. Maintenance for your Website
A website maintenance plan consists of content update, site update, anti-hacking security, anti-identity theft security, and search engine optimisation. It is important that a maintenance plan is set on your website to ensure that all aspects are being watched by professional website developers that can combat hackers who want to do fraudulent activities to your site. Teck-nology Design & Marketing have an extensive web maintenance plan laid for their clients, check it out here.
Consider getting your website maintenance plan partnered with social media marketing and regular content update to be on top of the digital game.
Try the following tips on how to keep your website on top of the results page of search engines:
- Strategise Content Marketing
- Produce Relevant and Original Content
- Drive traffic to your website through Social Media
- Get maintenance for your Website